When the internet became the Next Big Thing in the 90s, a lot of artistic types recognized web design as a new career opportunity and ran with it. A lot of these folks came from graphic design backgrounds, and their skills were easily translatable to the new field of web design. Some web designers got jobs at dot com start ups or bigger traditional businesses looking to expand into the new web based frontier. Many others, however, opened up shop for themselves, starting their own web design businesses for which they were the sole worker. However, as many of these pioneering web designers realized, a one person web design operation works well only on a small scale. The minute you start becoming successful, it is no longer possible to build site after site from scratch and take care of all the other things you need to do as a small business owner, like balancing the books and promoting the company.
There is a solution to this problem however, and it involves using a website reseller program. A lot of web designers who are in business for themselves may balk at this suggestion because it seems a little like cheating. However, the choice to resell websites rather than build them from the bottom up each time makes good business sense. First of all, using a website reseller program saves time and energy. Web designers who take advantage of website reseller programs meet their deadlines with greater ease, allowing them to put more energy into growing a client base and doing what they love to do most, which is using their design skills.
Another good argument for using a website reseller program is that doing so allows designers to be more flexible in regards to pricing. Using a website reseller does not mean that the designer must give up creating brand new websites from the bottom up. It just means that the designer has a choice as to which websites she invests the lion share of her creativity in. Therefore using a website reseller program is a value add for both the customer and the designer. A website reseller program allows for more options and greater flexibility for everybody.