Did you know that Google mows the lawn of its headquarters using goats? Although Google may have some unconventional tendencies, it is still the most-used search engine in the world. In fact, Google receives nearly 70% of the search engine market share. That is why it is important to utilize SEO, or search engine optimization, for your website. SEO will earn your website a significant increase in traffic, which can ultimately lead to more business. In order to assist you in achieving this goal, different SEO tools will work in a multitude of ways.
1. Keyword identification. A keyword identifier tool will allow you to see different keywords that are related to your industry. In addition, this tool will show you the keywords that are most commonly searched for. By using this information, you can utilize the keywords in various ways, such as content creation, in order to attract the most traffic possible.
2. Keyword density checker. When you utilize content-based SEO, you need to know how dense your writing is with certain keywords. If you use the keywords too much, Google will flag your website as spam, but if you use them too few times, Google will not recognize your website at all. A keyword density checker allows you to see how dense your content is with keywords. When your content reaches an appropriate density, which many marketers argue should be between one and three percent, your website is more likely to reach the first page of search results. Since 75% of users never look past the first page of results, it is important for your website to reach this page.
3. Web analytics tools. These Seo tools allow you to track and measure every aspect of your keyword usage. They let you know which of your keywords are receiving the most hits and which ones are barely being searched for. By effectively tracking each keyword of your campaign, you can better modify your design to achieve the greatest results possible.
Not only do 58% of consumers research products on search engines, but SEO leads have a 14.6% close rate, as well. That is why it is important for your website to rank higher on search engines, such as Google. By employing several SEO tools, such as keyword identifiers, density checkers, and web analytics, you can design your marketing campaign around earning your website the largest amount of traffic imaginable.