Did you know that the first thing Google ever tweeted was binary code for Im Feeling Lucky? The popularity of this website has had nothing to do with luck, however, and has everything to do with its ability to develop an incredibly functional search engine. There are over 100 billion searches conducted each month around the globe, and that number is ever increasing.
Businesses, too, are starting to realize the importance of catering to this online behemoth, considering that almost 60 percent of consumers start to research products using a search engine, compared to 24 percent visiting company websites, and 18 percent asking questions on social media. Did you know that almost 80 percent of search engine users never look past the first page of results? Ranking on the first page for key words and phrases is essential for companies looking to expand their web visibility.
It is important to rank highly in search engine results, and that is where SEO, or search engine optimization, companies come into play. A company can have the best web design, products, and customer service available, but no one will know about it unless the site itself is visible. SEO companies specialize in helping companies connect to online audiences by creating quality content for their websites. This content is usually in the form of blogs, blurbs, and articles that discuss topics relevant to the company products or services.
Several years ago, SEO was largely concentrated on producing okay articles that linked over and over to relevant websites. This technique, however, is becoming outdated. Consumer taste is ever evolving, and readers now recognize this link baiting technique and are less likely to trust those articles. The newest algorithm updates to Google, Panda and Penguin, have also diminished the effectiveness of these older SEO campaigns. Ultimately, good content creation lies at the heart of future Seo marketing. Not only does interesting content draw in readers, but its organic incorporation of keywords helps sites climb the rankings in search results.