When Google was on the come up as a budding idea working its way through the R and D stages, all that would become Google was housed in a Lego brick storage compartment. The compartment housed 10 four gigabyte hard drives, and nothing more. Now, Google is the most frequented search engine website, with head shoulders and waist well the heads of competition. Google is a Giant in the online world. Now it is supporting its own search engine oriented industries.
Google and Search Engine Optimization, as a subsection of online marketing, have gone hand in hand since the mid 2000s. If you do not already know, this is why and how SEO and Google became one of those matches made in heaven.
There most telling fact is that approximately 80% of search engine users do not clock on the sponsored search results that show in the shaded area of a search results page. Instead, these web searchers are statistically proven to prefer organic search results on a four to one basis. Marketing tinkered with traditional means of advertising at first and then figured it out. People using search engines do not want to be sold products, they want to find answers.
Realizing the importance of answers, combined with organic search engine rankings, created a new venue for marketing. SEO marketing was born in an instant and has been developing ever since. SEO marketing is now one of the most effective way to reach consumers on the internet. Now SEO blogs are monitoring the latest Google algorithm updates, the latest of which was Penguin 2.1, which rattled SEO tools, reporting and the entire industry back in October.
While tremors of the Penguin 2.1 drop are still being felt, SEO marketing is taking new strides to become even more relevant. Pushed in part by Google’s evolution SEO has taken to social media. Social media has gained relevance as users are reposting content found on Google search results to their social media feeds. This networking is expanding the impact of quality SEO resellers, who can get their products to the top of Google rankings. This relevance is furthered by the fact that nearly one out of every two people use their mobile phones to research products and 65% of smartphone users use their phones to make purchases. Social media SEO marketing is offering a noter way of contacting these consumers with the help Google’s proven success.