Companies that resell websites first off usually have their hands in the Internet in some fashion. They may not design websites or anything like that, or they would not be reselling them, but they have some interest in helping out others with their own web based goals. Ideally, the companies that resell websites, then, are ones that already have some knowledge of how the web works and of how web solutions are delivered.
Companies that resell websites also normally are involved in some way in marketing. They either have search engine optimization as a service, or public relations or marketing in the traditional sense. That, or they could resell these services and more, or could have an online spin to everything they do. But mostly, they at least understand marketing and are using the development and maintenance of websites as another way to attract new clients to their products and their services as well.
Companies that resell websites usually join website reseller programs as well. They obviously have to, or they cannot be resellers of websites. But usually, they will join a website reseller program that gives them incentives and that is a very strong one for them. Virtually every website reseller then will have thoroughly researched these companies, eventually landing on the companies that aim to give them the most bang for their collective bucks.
Companies that resell websites also make it a point to understand at least somewhat of what is being done with these development companies. Their jobs are to communicate clients’ intentions for their websites to these developers, and so they obviously should have some semblance of an understanding of how it all works. It aids in their sales pitches and makes them look smarter too. At least the competitive and successful ones will do this so they seem intelligent enough about the topic to discuss it with their prospects and clients.