It wasn’t until 1998 that Google made its first “doodle,” which displayed the image of the Burning Man. This doodle was actually displayed to tell the office Google’s cofounders were attending the Burning Man festival in Nevada. When it comes to search engine marketing, increasing Google rankings is one of the most important concepts to keep in mind. Major search engines grade websites based on their SEO structure. Recent studies show over 90 percent of adult internet users in America will use a search engine to find information at least once every day. Hiring an internet marketing firms is the preferred option by most website owners because outsourcing is crucial for online success.
Even though outbound leads are still primarily used by marketers and online business owners, generating inbound leads is much more attractive. Inbound leads actually produce better results than outbound leads at 61 percent of the cost. In other words, search engine optimization is much cheaper than outbound leads like cold calling. SEO blogs are commonly used to give online business owners more traffic and awareness on the web. In fact, business owners that have several blogs will experience over 400 percent more indexed pages than website owners not utilizing the blogging platform.
By increasing the amount of indexed pages to a business owner’s website, more leads can be generated. It’s important to realize that 58 percent of consumers spend time researching a product or service in major search engines, such as Google. Only 24 percent of consumers visit a company’s website directly without doing any research using major search engines. Furthermore, only 18 percent of consumers will use social media networking sites o find information about businesses on the web. It should be no surprise search engine optimization is still the most lucrative industry found on the web today.