Search engines are the main force driving online user experience. 92 percent of the adult population in the United States performs an online search once per day at the bare minimum. More than 100 billion searches are conducted globally on the internet every single month. That is a whole lot of search engine activity going on, and it is something that small businesses should take advantage of by making sure that they are up to date on all the SEO news as it is generated.
While utilizing a search engine, most people veer in the direction of their own personal organic search results rather than towards sponsored paid ads. Actually, nearly one fifth of organic clicks are highly ranked on the “PageRank” algorithm, a theorem named after one of Google’s co founders, Larry Page, whereas paid ads sink like a stone to the bottom of SERPs. Another interesting tidbit is that an estimated three quarters of total web users refuse to click past the first page of search engine results. What’s more is that leads generated by Search Engine Optimization result in an almost 16% close rate. When you compare that to normal outbound leads, 1.7% of which close, there really is no contest. If you aren’t reading the most up to date SEO news and following through on its recommendations, you are going to be crushed by the online competition in your industry.
Of course, as a small business owner, you may not have time to properly keep up with the latest and greatest SEO news. That is why you should consider hiring an SEO marketing consultant whose job it is to stay abreast of the most up to the minute SEO news available. Because here is the thing: you very well may be a fountain of knowledge when it comes to your own field, but the odds are slim that you also happen to be a marketing expert or an SEO news guru. So it makes a whole lot of sense that you would outsource your online marketing projects to a company employing folks whose job it is to stay on top of SEO news like the miniature bride and groom stays on top of a wedding cake; they don;t move until it melts or disappears down someone’s gullet.
Even if you as a layperson attempt to keep up with all the SEO news that’s fit to print, because you do not have the requisite level of marketing expertise and experience, it is highly likely that you won’t really know what SEO news you should be focusing on, or what you should do with it after reading it. That’s not good for you, and it’s certainly not good for your business. So do the right thing for your company and hire a firm that keeps SEO news at the forefront of their activities. It’s a decision you won’t regret.