If you run your own business, handling the online marketing component of the company can be a difficult thing to do in-house. Perhaps you simply you do not have enough employees who can devote their workdays to marketing. Or maybe the skill sets of your employees do not serve as helpful prerequisites to generating more leads and sales. In either case, outsourcing the job to search engine optimization specialists may make the most sense.
In fact, more and more businesses are finding that this outsourcing is a proper solution when addressing their marketing needs. In a survey of 900 marketing professionals and organizations, what had been a 51% rate of in-house SEO in 2010 had decreased to 44% by the following year. During that same time period, in-house social media marketing also saw a dip from 62% to 55%.
This does not mean, however, that the importance of these marketing aspects has waned at all. For every small business that decides to curtail its social media spending, there are four more that expand their efforts monetarily. And with 14.6% of leads generated from search engine optimization rankings ending in sales, as opposed to just 1.7% of traditional print marketing with this result, the relevance of investing in SEO services web design and social media tips and tricks is clearly evident.
But why should you get search engine optimization help from outside professionals? In order to interact with more customers, you need increased visibility online. If they can’t see your company listed in search engines like Google, then they can’t buy your product or services.
This means that you will need to increase Google rankings for your website by focusing on relevant keywords and backlinks to establish credibility with prospective clients as well as with the search engine. This is something that can’t be achieved through paid advertisements. In actuality, seven out of 10 links accessed by users are organic. Paid ads, also known as “sponsored results,” are simply ignored in many cases.
The SEO paradigm should not be confused with web directory listings, which serve to categorize websites but not to rank them with keywords in mind. If you have questions, comments, or suggestions regarding how to find the right SEO services web design company for you, be sure to visit the forum below.